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Die cutting is the process of creating unique shapes in paper and materials. It is often used artistically to create business cards, creative brochures, cases, folders, pop-up structures or interesting shapes. A die, in simplest terms, is a set of steel blades forming the shape of your cut. Simple shapes like circles and squares are easy, but if your design needs a unique shape then a new die must be made. Once the die is ready, it is positioned on a wood block and installed into the press. Setup will follow with the placement of paper underneath the die with a few trial sheets. The die is then pressed into the material with heavy pressure making the cut.