January 21 2019
Pantone introduced us to their Colour of the Year for 2019. It has had positive reviews by individuals, and although I did predict a more masculine colour once again this year, I do love their vibrant selection for this year.
It is an animating and life-affirming coral hue with a golden undertone that energizes and enlivens with a softer edge. Vibrant, yet mellow Living Coral embraces us with warmth and nourishment to provide comfort and buoyancy in our continually shifting environment.
In reaction to the onslaught of digital technology and social media increasingly embedding into daily life, we are seeking authentic and immersive experiences that enable connection and intimacy. Sociable and spirited, the engaging nature of Living Coral welcomes and encourages lighthearted activity. Symbolising our innate need for optimism and joyful pursuits, Living Coral embodies our desire for playful expression.
Representing the fusion of modern life, Living Coral is a nurturing colour that appears in our natural surroundings and at the same time, displays a lively presence within social media.
Living Coral emits the desired, familiar, and energizing aspects of colour found in nature. In its glorious, yet unfortunately more elusive, display beneath the sea, this vivifying and effervescent color mesmerizes the eye and mind. Lying at the center of our naturally vivid and chromatic ecosystem, Living Coral is evocative of how coral reefs provide shelter to a diverse kaleidoscope of colour.
I am immensely enthusiastic to showcase this colour in upcoming designs, so keep an eye out on my upcoming posts.
"Colour is an equalising lens through which we experience our natural and digital realities." – Leatruce Eiseman
Love and luck,
Creative Director & Graphic Designer
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