January 15 2018
Pantone introduced us to their Colour of the Year for 2018. It has had mixed reviews by individuals, and although I did predict a more masculine colour, I do love their selection.
It is a dramatically provocative and thoughtful purple shade, and communicates originality, ingenuity, and visionary thinking that points us toward the future.
Complex and contemplative, Ultra Violet suggests the mysteries of the cosmos, the intrigue of what lies ahead, and the discoveries beyond where we are now. The vast and limitless night sky is symbolic of what is possible and continues to inspire the desire to pursue a world beyond our own.
Enigmatic purples have also long been symbolic of counterculture, unconventionality, and artistic brilliance. Musical icons Prince, David Bowie, and Jimi Hendrix brought shades of Ultra Violet to the forefront of western pop culture as personal expressions of individuality. Nuanced and full of emotion, the depth of Ultra Violet symbolizes experimentation and non-conformity, spurring individuals to imagine their unique mark on the world, and push boundaries through creative outlets.
Historically, there has been a mystical or spiritual quality attached to Ultra Violet. The colour is often associated with mindfulness practices, which offer a higher ground to those seeking refuge from today's over-stimulated world. The use of purple-toned lighting in meditation spaces and other gathering places energizes the communities that gather there and inspire connection.
As packaging design becomes more sophisticated, Ultra Violet offers complexity and nuance that appeals to our desire for originality in all that we touch. Similarly, in graphic design, Ultra Violet resonates with this dynamic medium through its multi-dimensional feeling. Shades of Ultra Violet are increasingly used in packaging and graphic design by forward-looking brands, in addition to personalities and artists seeking to stand out.
I am immensely enthusiastic to showcase this colour in upcoming designs, so keep an eye out on my upcoming posts.
"I strive for two things in design: simplicity and clarity. Great design is born of those two things." – Lindon Leader
Love and luck,
Creative Director & Graphic Designer
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